Charity & Advocacy Website Design
Project Overview
Client: Martins Awofadeju Foundation
Platform: WordPress + Elementor
Type: UN-recognized NGO website
Timeline: 12 days
The Challenge
The Martins Awofadeju Foundation, a UN ECOSOC-recognized NGO in Nigeria, needed a professional website to showcase their humanitarian work, build credibility with donors, and facilitate community engagement across their four core programs: shelter provision, community development, training, and advocacy.
Goals
- Build trust and credibility for donation/partnership acquisition
- Showcase impact stories and programs effectively
- Create mobile-optimized experience for Nigerian audience
- Enable easy content management for non-technical staff
Solution Approach
Discovery: Analyzed target audiences (donors, volunteers, beneficiaries) and competitor NGO sites to understand best practices for trust-building and engagement.
Design Strategy: Created mobile-first, visually compelling design focusing on impact storytelling with clear program sections and strategic call-to-actions.
Technical Implementation: Built on WordPress/Elementor with optimized performance, SEO, and user-friendly content management for non-technical staff updates.
Challenges & Solutions
Trust & Credibility: Built confidence through prominent UN ECOSOC status display, comprehensive contact details, and beneficiary testimonials with photos.
Mobile Performance: Implemented mobile-first design with optimized images and simplified navigation for Nigerian users with varying internet speeds.
Content Management: Created intuitive Elementor templates and provided documentation enabling non-technical staff to easily update content.
Visual Impact on Budget: Utilized high-quality relevant stock photography, custom Elementor graphics, and clean design focused on impact over complexity.
Results
- 85+ PageSpeed Insights score with mobile-optimized performance
- Enhanced credibility supporting partnership and donation acquisition
- Streamlined user experience with clear program information and engagement pathways
- Easy content management enabling regular updates without technical support
Technologies Used
WordPress, Elementor Pro, WP Rocket (caching), Wordfence (security), Rankmath SEO, CloudFlare CDN, Google Analytics
Key Takeaway
Successfully balanced professional design with practical functionality, creating a trust-building platform that effectively communicates the foundation’s mission while providing easy content management for ongoing success.
Let’s Create Something Amazing
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